This strategy is used to ensure better quality products at an affordable price to customers. How did the Delicious Dunkin Donuts journey started, 11 Types of Marketing Strategies for Small Business, Marketing Strategy of Airbnb: The House of Success. Realizing customers changing preferences, Dunkin has added many vegetarian and vegan snacking options. Dunkin Donuts understands how to engage its customers through social media platforms. Uncertainty abounds Yes, I am still using all the adjectives for Dunkin. The brand tried to form associations with all three human senses sound, smell, and sight. Dunkin Donuts raises brand recognition on a large scale by partnering with a show with a large audience. It has opened in the form of online marketing also. The company is subsidiary in type and exclusively sells coffee and donuts. Dunkin Donuts is a partner of many college and professional football teams, basketball teams and NHL teams, too. In the 50s, Rosenberg was began lobbying for Dunkin' Donuts in the International Operation Association. He has been a guest speaker at prominent colleges in India including IIMs[Read full bio], Your email address will not be published. The answer will be known from the process of the marketing strategy of a company. Some use doughnut while others use donut. "+e);if(n[0].getAttribute("href").indexOf("refurl")<0)for(var r=0;r